{"id":3841,"date":"2025-08-08T19:43:04","date_gmt":"2025-08-08T19:43:04","guid":{"rendered":"https:\/\/askpolly.s2.whc.webmarketersdev.ca\/?post_type=case-study&p=3841"},"modified":"2025-10-22T17:58:15","modified_gmt":"2025-10-22T17:58:15","slug":"metropolitan-police-service","status":"publish","type":"case-study","link":"https:\/\/www.askpolly.ai\/case-study\/metropolitan-police-service\/","title":{"rendered":"Metropolitan Police Service"},"content":{"rendered":"\t\t
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Client Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2022, growing political tensions and public mistrust toward law enforcement meant every budget decision was under a microscope. For one metropolitan Police Service, the proposed 2022 budget was higher than 2021\u2019s<\/strong>\u2014a decision that faced immediate backlash from community groups aligned with\u00a0Black Lives Matter<\/em>\u00a0and\u00a0Defund the Police<\/em>, who were calling for budget cuts.<\/p>

The stakes were high: mishandling the narrative could deepen community divisions, damage trust, and inflame public opposition.<\/p>

The Police Service needed to:<\/p>

  • Explain why the increase was essential.<\/li>
  • Avoid amplifying opposition voices.<\/li>
  • Prevent sensitive details from leaking to the press.<\/li><\/ul>

    \u00a0<\/p>

    Traditional tools like surveys or focus groups were ruled out due to the risk of leaks and politicization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t\t
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    \n\t\t\t\t\tPre-Project<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
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    Baseline Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
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    Polly measured existing public conversation and sentiment toward the Police Service.<\/p>

    While one-third of residents were supportive, opposition groups maintained a loud and coordinated presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n
    \n
    \n \n \n \n \n \n
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    <\/div><\/div>\n <\/th>\n
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    Engagement per 100K<\/div><\/div>\n <\/th>\n
    		\n
    Support<\/div><\/div>\n <\/th>\n
    		\n
    Neutral<\/div><\/div>\n <\/th>\n
    		\n
    Oppose<\/div><\/div>\n <\/th>\n <\/tr>\n <\/thead>\n
    \n
    Baseline<\/div><\/div>\n <\/td>\n
    		\n
    750<\/div><\/div>\n <\/td>\n
    		\n
    35%<\/div><\/div>\n <\/td>\n
    		\n
    37%<\/div><\/div>\n <\/td>\n
    		\n
    27%<\/div><\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\tStrategy<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Neutralize Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
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    The Police Service had 56 potential talking points for a press release, covering:<\/p>

    • Inflationary pressures on service delivery.<\/li>
    • Improving the work environment for women and minorities.<\/li>
    • New initiatives like\u00a0community deployment<\/strong>\u2014partnering with social and mental health organizations.<\/li><\/ul>

      \u00a0<\/strong><\/p>

      Objective:<\/strong>\u00a0Identify which messages could\u00a0shift opponents into neutral<\/strong>\u00a0while growing support\u2014reducing total engagement and letting the controversy fade.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

      \n\t\t
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      \n\t\t\t\t\tFindings<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
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      Focus on Transparency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
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      Polly\u2019s hyper-local message testing revealed:<\/p>

      • Community deployment<\/strong>, especially mental health partnerships, was the most persuasive and least polarizing.<\/li>
      • Talking about inflation or workplace harassment often triggered opposition.<\/li>
      • Stating the budget increase to\u00a0two decimal places<\/strong>\u00a0(e.g.,\u00a02.37%<\/em>) increased perceptions of transparency and credibility.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\tResults #1<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
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        Most Successful Messaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
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        \n
        \n
        \n \n \n \n \n \n \n \n \n
        \n
        Message<\/div><\/div>\n <\/th>\n
        		\n
        Support<\/div><\/div>\n <\/th>\n
        		\n
        Neutral<\/div><\/div>\n <\/th>\n
        		\n
        Oppose<\/div><\/div>\n <\/th>\n <\/tr>\n <\/thead>\n
        \n
        Budget to 2 decimal places<\/div><\/div>\n <\/td>\n
        		\n
        60%<\/div><\/div>\n <\/td>\n
        		\n
        40%<\/div><\/div>\n <\/td>\n
        		\n
        0%<\/div><\/div>\n <\/td>\n <\/tr>\n
        \n
        Community Deployment<\/div><\/div>\n <\/td>\n
        		\n
        55%<\/div><\/div>\n <\/td>\n
        		\n
        45%<\/div><\/div>\n <\/td>\n
        		\n
        0%<\/div><\/div>\n <\/td>\n <\/tr>\n
        \n
        Inflation<\/div><\/div>\n <\/td>\n
        		\n
        33%<\/<\/div><\/div>\n <\/td>\n
        		\n
        49%<\/div><\/div>\n <\/td>\n
        		\n
        18%<\/div><\/div>\n <\/td>\n <\/tr>\n
        \n
        Sexual Harassment<\/div><\/div>\n <\/td>\n
        		\n
        0%<\/div><\/div>\n <\/td>\n
        		\n
        53%<\/div><\/div>\n <\/td>\n
        		\n
        47%<\/div><\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
        \n\t\t\t\t
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        \n\t\t\t\t\tResults #2<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t

        Neighborhood Breakdown <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
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        Using Polly\u2019s hyper-local analysis, the Police Department was also able to break down sentiment towards their organization by neighbourhood, allowing for strategic communications and programs throughout the city.<\/p>

        \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
        \n\t\t\t\t\t
        \n\t\t
        \n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\tImplementation & Impact<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t

        Increase in Support 150%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        The Police Service\u2019s press release featured only the high-performing messages recommended by Polly. ASI monitored public sentiment for one month after launch.<\/p>

        The transformation was dramatic:<\/strong><\/p>

        • Engagement fell by\u00a0400%<\/strong>\u2014from 750 to just 180 per 100K.<\/li>
        • Support grew by\u00a0150%<\/strong>.<\/li>
        • Opposition dropped by\u00a0200%<\/strong>.<\/li><\/ul><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
          \n\t\t\t\t
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          \n\t\t\t\t\t
          \n
          \n
          \n \n \n \n \n \n \n
          \n
          <\/div><\/div>\n <\/th>\n
          		\n
          Engagement per 100K<\/div><\/div>\n <\/th>\n
          		\n
          Support<\/div><\/div>\n <\/th>\n
          		\n
          Neutral<\/div><\/div>\n <\/th>\n
          		\n
          Oppose<\/div><\/div>\n <\/th>\n <\/tr>\n <\/thead>\n
          \n
          Before askpolly Message Testing<\/div><\/div>\n <\/td>\n
          		\n
          750<\/div><\/div>\n <\/td>\n
          		\n
          35%<\/div><\/div>\n <\/td>\n
          		\n
          37%<\/div><\/div>\n <\/td>\n
          		\n
          27%<\/div><\/div>\n <\/td>\n <\/tr>\n
          \n
          After askpolly Message Testing<\/div><\/div>\n <\/td>\n
          		\n
          180<\/div><\/div>\n <\/td>\n
          		\n
          53%<\/div><\/div>\n <\/td>\n
          		\n
          36%<\/div><\/div>\n <\/td>\n
          		\n
          11%<\/div><\/div>\n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
          \n\t\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t

          Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t

          This case proves that\u00a0Polly\u2019s Message Testing<\/strong>\u00a0can deliver measurable wins even in highly charged political environments. By focusing on the right messages:<\/p>

          • Engagement dropped sharply, allowing the controversy to fade.<\/li>
          • Support rose significantly without amplifying opposition.<\/li>
          • Sensitive information stayed protected.<\/li><\/ul>

            \u00a0<\/p>

            In just one month, the Police Service shifted public sentiment and reduced political heat\u2014without asking a single survey question or running a focus group.<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Client Challenge In 2022, growing political tensions and public mistrust toward law enforcement meant every budget decision was under a microscope. For one metropolitan Police Service, the proposed 2022 budget was higher than 2021\u2019s\u2014a decision that faced immediate backlash from community groups aligned with\u00a0Black Lives Matter\u00a0and\u00a0Defund the Police, who were calling for budget cuts. The […]<\/p>\n","protected":false},"featured_media":3898,"parent":0,"template":"","meta":{"_acf_changed":false},"case-studies-categories":[],"class_list":["post-3841","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMetropolitan Police Service - askpolly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.askpolly.ai\/case-study\/metropolitan-police-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metropolitan Police Service - askpolly\" \/>\n<meta property=\"og:description\" content=\"Client Challenge In 2022, growing political tensions and public mistrust toward law enforcement meant every budget decision was under a microscope. 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For one metropolitan Police Service, the proposed 2022 budget was higher than 2021\u2019s\u2014a decision that faced immediate backlash from community groups aligned with\u00a0Black Lives Matter\u00a0and\u00a0Defund the Police, who were calling for budget cuts. 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