SOLUTIONS

Message Testing

Don’t risk the rollout. Get it right before it goes live. Test your messaging before launch – so you know it resonates, converts, and aligns with your brand’s strategy.

Messaging That Converts:

Test headlines, ad copy, and creative that speak directly to your audience’s mindset and emotional triggers. No more “spray and pray” campaigns.

Offer Development:

Identify which offers truly drive results. Test variations across segments and launch campaigns that perform.

Hypothesis Testing:

Skip the “wait and see” phase. Run experiments in a safe, controlled environment – validate your thinking before spending your media budget.

Counter Messaging Strategy:

Whether you’re amplifying your edge or neutralizing a threat, Polly helps you craft precise messaging to handle critics, competitors, or crises.

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At a Glance Methodology Polly™ AI – AI Monitoring a probabilistic sample on social media for 1 year (tracking by day/ week/month) Digital Diary for 12 weeks Target Audience Youth aged 15-18 Geography Canada Media Radio Study Period April 2021-April 2022 Case study Introduction The Canadian Wildlife Federation (CWF) wanted to understand which radio programs […]

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